Raumbild Brand

Branding for e-commerce startup on Augmented Reality




2 months


Graphic design

Raumbild — an innovative Munich-based startup prodicing new online marketplace of furniture where user can try any product in Augmented Reality with the Raumbild App.One of the most important features is the location-based selling: user can find everything she needs around himself, find the neareat showrooms and the fastest delivery way. Founders of Raumbild are 3 guys came from Architect sphere, they have their own vision of the future of furniture. In the Studio we’ve been working closely with them to create the most fit logotype and corporate identity.

Main logo

3D Technologies




In the logo the cozy volumetric chair is recognizible. The dot hints about the location acpect of Raumbild.
Additional version with filled chair
Additional version for red-crimson backgrounds
Monochrome version
Outlines version

After interview with the customers and research of the business area, started from sketch and generation of ideas untile the best fit is found. This part of work usually takes the most of the time.

Searching of the idea
Versions that art-direction had chose
When the shape is found, art-director with designer started polishing this to the final state.
Colored waves pattern used for posters, advertising and images on the website
All the rules of the usage the brand are collected in detailed awesome brandbook