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    Raumbild Branding

    Create a logotype and corporate identity for an innovative startup


    Raumbild GmbH


    Sep 2016 – Oct 2016


    Graphic Design

    Raumbild — an innovative Munich-based startup prodicing new online marketplace of furniture where user can try any product in Augmented Reality with the Raumbild App.One of the most important features is the location-based selling: user can find everything she needs around himself, find the neareat showrooms and the fastest delivery way. Founders of Raumbild are 3 guys came from Architect sphere, they have their own vision of the future of furniture. In the Studio we’ve been working closely with them to create the most fit logotype and corporate identity.

    Main logo

    3D Technologies




    In the logo the cozy volumetric chair is recognizible. The dot hints about the location acpect of Raumbild.
    Additional version with filled chair
    Additional version for red-crimson backgrounds
    Monochrome version
    Outlines version

    After interview with the customers and research of the business area, started from sketch and generation of ideas untile the best fit is found. This part of work usually takes the most of the time.

    Searching of the idea
    Versions that art-direction had chose
    When the shape is found, art-director with designer started polishing this to the final state.
    Colored waves pattern used for posters, advertising and images on the website
    All the rules of the usage the brand are collected in detailed awesome brandbook